The next few articles will cover why medical and dental practices should evaluate the little things about their practices.
In the meantime, my wife and I are skiing in beautiful Park City, Utah. They received over a foot of snow and we had a wonderful powder day. If you are considering a ski trip, come to Utah!
So what little things am I referring to? Recently I was waiting for a speciality physician in their well, waiting room. OMG, it was depressing, I was already feeling badly, the antiseptic look of this room had me feeling worse. There was no feeling to the room at all, it was depressing, no TV, plants, old magazines, uncomfortable seating, no beverages, no personality.
How many times has a physician or dentist actually gone through this process? When you arrive in the morning, park your car, and enter your office through the front door, pretend you are the patient. Sit down in the lobby or waiting room, imagine you are not feeling well. What do you see?